MGP Joins Industry Effort to Prevent Underage Access to Alcohol
'We Don't Serve Teens' Education Campaign Launches
'We Don't Serve Teens' utilizes social media, point-of-sale materials and an online presence to educate and provide strategies to discourage selling, serving or supplying underage drinkers.
MGP's branded spirits division will share the campaign across its family of premium spirits including Yellowstone Select Kentucky Straight Bourbon Whiskey; El Mayor Tequila; and Remus Straight Bourbon Whiskey, and everyday favorites like Everclear and
The distilling solutions division will join the campaign via its MGP Distillery Collective Facebook page, an industry-focused platform that encourages discussion about all aspects of distilling. MGP also will participate via its LinkedIn page.
"While teen drinking has declined to historically low levels over the past 25 years, the partners in the 'We Don't Serve Teens' initiative want to keep those numbers moving in the right direction," said CEO and President
A recent survey indicates there is more work to do in this regard. According to the
"MGP is proud to be a part of 'We Don't Serve Teens' initiative," Colo said. "This timely education and awareness effort continues our longstanding commitment to be a good corporate citizen and a good neighbor."
As one of the largest distillers in the
MGP's branded spirits portfolio covers a wide spectrum of brands in every segment, including iconic brands from
In addition, our Ingredient Solutions segment offers specialty proteins and starches that help customers harness the power of plants and provide a host of functional, nutritional and sensory benefits for a wide range of food products.
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